Congratulations to Rob Walker of Murketing for his pioneering, straight-faced use of the phrase Internet famous in this Sunday's New York Times Magazine:

The business first became Internet famous a decade ago, but has proved remarkably durable, with sales climbing to around $4.5 million last year.

It's new to the NYT, but Internet famous has been around for a while now. Last year Time had an article on an "Internet Famous" course offered through the Parsons New School for Design.

Years ago I coined (or re-coined; it's so hard to tell) the phrase Internet true, but it didn't go anywhere. I blame truthiness.

Labels: geekery, vocab