While I don't agree that the criterion of "correctness" has the sort of wide-ranging applicability that some prescriptivists attribute to it, like most copy editors
I think that being correct is its own reward.
And so two or three times a week, I find myself checking the beer names in our mystery shoppers' beverage server interactions. It's not only that I believe you should always, always check names; it's that I refuse to leave something unfixed that is objectively, clearly wrong — even if nobody else would care.
First off, on a regional note: the plural is Leinie's, short for Leinenkugel's
. Though personally, I always just say "Honey Weiss" — that's my fallback beer when the waitress is standing there and I'm panicking
because I haven't made a decision.
The import beer in the notorious green bottles
is spelled Heineken
, but I've seen some rather creative guesses.
The light beers
are usually spelled wrong. Light
should be capitalized when it's part of a proper name: it's Bud Light
, Coors Light
, Sam Adams Light
, Amstel Light
, Keystone Light
, Busch Light
, Michelob Light
The only lite
spelling you're likely to encounter is Miller Lite
. Note that one of my brother's favorite beers, Miller High Life Light
, does not use the funky spelling, nor does MGD Light
Miller isn't the only company to use lite
— they lost a lawsuit about this
— but except for Labatt it's the only company selling lite
beer that I've actually ever heard of.
(Possibly because lite
has an extra negative connotation: a few years back New York Times Magazine
had a tidy essay on the use of lite
Labels: editing, spelling